Friday 29 August 2008

Plus-Size Style, From Yours HQ to Your Computer - Part 1

Over the past year Yours Clothing has been constantly expanding and evolving in order to bring plus-size fashion right to your finger tips through our great website. While it may seem as if our new ranges appear magically onto our site every week, it actually takes a lot of planning, co-ordinating and hard work by our fantastic internet team. In order for you to put a few names and faces to the people who make all this possible, over the next two weeks I am going to give you all a sneaky peek into how it all works!

Before we even start photographing the clothes for the website, we have to gather together our new lines from the warehouse and create up-to-date outfits to show off our garments at their very best. This involves meeting with the buyers and discussing what’s hot in fashion and the looks we want to promote. Usually myself and our talented photographer Marzena will decide on these outfits before each fashion shoot. When we’re all ready to go Michelle, our regular model who no doubt you’ll all recognise, comes into our photographic studio and we accessorise and perfect the looks before taking the crucial shots.

While this is perhaps the most visual aspect of our website production, the work certainly does not end there. Marzena then takes dozens of further pictures of each garment so that we can offer you clear and precise pictures of the shape, material and details of each and every piece of plus size clothing. These are then sharpened and edited for maximum clarity before being added to the site.

After adding stock, we try to promote the website and our new items through the weekly newsletter (which you can sign up to on our homepage) and through these blogs. To further display our best selling lines, we often take our models ‘on location’ in order to take some promotional photographs in natural settings.

Having put in all this work planning and maximising the aesthetics of our products, we eagerly await the online orders to come in. It’s always rewarding when we see that certain items are as popular as we suspect they might be during the website development process. Once your orders are processed, we turn our attention to ensuring swift delivery and great customer service. I’ll be divulging more about this aspect of the process and the team members who make it all possible next week in part 2 of this behind-the-scenes blog….

4 comments:

  1. I really like the idea of this blog, it makes Yours different from other stores, brings a more warm and personal aspect to the website as well. I run a styleblog for bigger girls myself (called DIVA Look Book ) and the Yours website certainly gives me a lot of inspiration. Do you run any sort of affiliate programme for sites (like mine) that would be interested in promoting your business?

    ReplyDelete
  2. Oh my god!! I found your website by accident and boy am i glad i did it's so nice to see clothes for larger ladies that are fashionable .
    I will deffinatly be ordering more items!

    ReplyDelete
  3. I am one of your many customers who shop in your Thetford branch, its like heaven, i choose outfits that i can where any where i find them comfortable and an eligant fitting. i am a 32jj top and a 16-18 overall to compensate the top heavy bits, i live in Birmingham and shop in Thetford, wish you had a store here, but the ladies know there, any how I would just like to say Thankyou. I feel Fabulous!!

    ReplyDelete
  4. Before the end of the year Please, Please can we have some long straight skirts back they are classical, elegant and always needed.

    ReplyDelete